DANVILLE, Ill. and CINCINNATI, Ohio – (January 28, 2010) – Norton Outdoor Advertising, a Cincinnati-based company that has been in the billboard business for more than 60 years and has operated digital billboards for the past three years, has purchased and installed a Watchfire Digital Outdoor board ( http://www.watchfiredigitaloutdoor.com). The 19mm 14′x48′ billboard is located on I-71 in Cincinnati near the Rookwood Commons shopping and dining area. More than 114,000 cars pass the billboard daily. (more…)
Archive for the ‘billboard hardware’ Category
Norton Outdoor Advertising Selects Watchfire For Digital Billboard Along Major Cincinnati Interstate
Thursday, February 11th, 2010Ban On Led Signs In Denver Moves To City Council
Thursday, February 11th, 2010The City Council’s Blueprint Denver committee has initially approved a new ban on LED billboards in Denver. It now must move on to the City Council for a final vote.
Denver currently has only three LED units, and a total of 550 billboards in the city limits.
But Denver is no stranger to permit and code problem disagreements with sign owners. There are currently no less than 11 lawsuits in court over various billboards in Denver. And this issue may also end up in court depending on the council’s vote.
Trellis Realty Management Chooses Watchfire for First Digital Billboard in N.H.
Saturday, November 21st, 2009DANVILLE, Ill. and WOLFEBORO, NH – (June 15, 2009) – Although a relative newcomer to the outdoor advertising business, Wolfeboro, NH-based Trellis Realty Management is making its mark on New Hampshire’s advertising scene. Trellis recently converted a single-sided vinyl billboard to a double-sided digital billboard from Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). Located on Route 3, the Daniel Webster Highway, in Belmont, NH, these new boards are positioned on one of the state’s most heavily traveled, non-divided commercial highways, a half-mile south of the Belmont Mall and just five miles north of the Tanger Outlet Center at Exit 20 off Interstate 93. The two billboards are the first to be installed in the state by any billboard operator and have become the new “southern gateway” marker to New Hampshire’s Lakes Region.
Outdoor Advertising Company Installs Three Watchfire Digital Billboards in Ardmore Oklahoma
Saturday, November 21st, 2009Chris Cowlbeck, the general manager of LOOK Billboards started in the real estate business before getting involved with the Outdoor Advertising Industry. His first experience with outdoor advertising was in the promotion of his own businesses as he felt like it was the most cost effective way to advertise. He and his partner invested in a network of billboards in Southern Oklahoma in the 1990’s and they have been expanding ever since. LOOK Billboards currently has 130 vinyl billboard faces in the region.
With addition of the three Watchfire Digital Signs (more…)
Watchfire Installs Roland Advertising’s First Digital Billboard
Saturday, November 21st, 2009After lengthy research, Roland identified Watchfire’s billboard as the best
DANVILLE, Ill. and COOKEVILLE, Tenn. – (October 27, 2009) – Roland nd Advertising, located in Cookeville, Tenn., has installed its first digital billboard, manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 10′6″ x 30′ billboard is located on I-40 in Cookeville, which is the mid-way point between two of Tennessee’s largest cities, Nashville and Knoxville. Approximately 25,000 cars pass by the billboard each day.
Watchfire Digital Outdoor Raises the Bar Again; Unveils 3rd Generation Billboards
Saturday, November 21st, 20093rd Generation Brings Groundbreaking Improvements Across the Entire Product Line;
New E-16mm Product Announced
INDIANAPOLIS – (November 3, 2009) – Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
Across the product line, Watchfire has introduced key new features of the 3rd Generation billboards that make the best even better. They include:
The Marlboro Man
Saturday, November 21st, 2009I don’t smoke and I hate smoking environments. But even non-smokers have to hand it to the marketing skills of big tobacco, with the creation of one of the most successful billboard campaigns in U.S. history – the Marlboro Man.
The campaign began in 1954, and ran up to the voluntary removal of all tobacco billboards in 1998. During those 44 years, drivers could tell a Marlboro billboard from a mile away, literally, just based on the profile of the Marlboro Man, normally dressed in cowboy hat, chaps and gloves.
In fact, the brand became so memorable that, for a period in the 1980s, the billboards changed to just a profile of the cowboy with no supporting copy – you really didn’t need it. Marlboro even paid, through long-term leases, outdoor companies to install cut-outs of the Marlboro Man on monopoles by removing their normal 30-sheet display. It is one of the few times in outdoor history that the graphic of the ad became the whole message (another would be the Amalie can, which we discussed last week).
Green Comes To Billboards
Saturday, November 21st, 2009A new billboard is going up in Times Square this year. Nothing new about that. And the advertiser is Ricoh Americas Corporation, an office equipment and document storage concern. Again, nothing too unusual about that. But what if I told you the sign will produce all of its own electricity needs. Now that’s different.
My Bolt Collection
Saturday, November 21st, 2009Some people collect postcards. Some collect model trains. And others collect quilts. I collect billboard pieces – bolts to be exact. What a strange hobby, right?
Well, it all started with my favorite paperweight on my desk (more…)