If you are serious about getting into the billboard business, then you need to make plans to attend the Billboard Boot Camp in St. Louis on August 7th and 8th.
This event is only held twice per year, and we only allow 10 people in the program, to maximize one-on-one coaching. (more…)
The Billboard Boot Camp, America’s only event of its type, is scheduled for August 7th and 8th in St. Louis, Missouri. If you are serious about wanting to be in the billboard business, this Boot Camp should be #1 on your to-do list.
Taught by Frank Rolfe, who built from scratch the largest privately owned billboard company in Dallas/Ft. Worth (more…)
Clear Channel Outdoor, one of the nation’s largest outdoor advertising companies, has helped to save the landmark “Hollywood” sign in Los Angeles, California. (more…)
Outdoorbillboard.com, America’s #1 website for the billboard industry, is holding its Billboard Boot Camp on April 9th to 11th. This is the event where you learn the billboard business from A to Z, from how to find locations to how to determine what to build, where to build, and how to rent the ad space. And you’ll learn all this out in the field – out in the real world. (more…)
How a small-time manufacturer of shaving cream became a national sensation with outdoor advertising.
In 1925, a youthful Allan Odell proposed to his dad, Clinton, a unique concept for promoting their brush-less shaving cream. Clinton was not convinced (more…)
If you live in Los Angeles, you know who “Angelyne” is. But if you don’t, here’s the story. Angelyne is a bigger than life celebrity who has gained much of her fame, other than from her “over-the-top” (literally) appearance, from a very aggressive and polished billboard campaign.
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What’s black and white and seen all over? It must be the three-dimensional cows used by Chick- Fil – A to promote their restaurants. These are the two giant 10’ tall cows, often found climbing on top of each other with paint-brush in hand, delivering messages scrawled on billboards, asking the viewer to “each more chicken”. (more…)
When I first got in the billboard business, it was not uncommon to see some old, abandoned structures with their Amalie Motor Oil copy still up and running. Indeed, one of the largest users of outdoor dating to the 1930s, Amalie utilized the years prior to the Highway Beautification Act to erect their own billboards. (more…)
Sure, Times Square is well known and has hosted some monumental signs that are seen by millions of viewers per year. But what is the most famous billboard in the U.S.? To many the answer would be clear: the “Hollywoodland” sign (more…)
What is the tallest billboard in history? To some it would be the Egyptian pyramids, which proudly announced “Dead King Under Here”. However, since they have no actual advertising copy on them, they’re disqualified. Others may think it is located in Saudi Arabia, as part of some new enormous construction program. Or maybe in California, home to some enormous wallscapes, such as the 30-story tall Transformers billboard that was just installed in Los Angeles. (more…)
