February 11th, 2010
The City Council’s Blueprint Denver committee has initially approved a new ban on LED billboards in Denver. It now must move on to the City Council for a final vote.
Denver currently has only three LED units, and a total of 550 billboards in the city limits.
But Denver is no stranger to permit and code problem disagreements with sign owners. There are currently no less than 11 lawsuits in court over various billboards in Denver. And this issue may also end up in court depending on the council’s vote.
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February 11th, 2010
A Traverse City, Michigan judge has ruled that the BlairTownship can unplug an LED billboard owned by Lamar Outdoor Advertising.
The billboard was operating under legal non-conforming “grandfathered” status, but the township claims that Lamar lost its right to operate the sign when they violated the grandfathered status with the installation of a LED unit.
“Because Lamar has spent, well, multiple hundreds of thousands of dollars on this sign … I kind of hate to saw it down given the fact that they’re likely going to appeal” said Judge Thomas Power. But he did the township authorization to turn its electricity off, thereby rendering the LED unit useless.
Lamar has threatened the town that, if it turns off the lights, and if it wins on appeal, it will seek restitution for the lost revenue from the township.
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November 21st, 2009
DANVILLE, Ill. and WOLFEBORO, NH – (June 15, 2009) – Although a relative newcomer to the outdoor advertising business, Wolfeboro, NH-based Trellis Realty Management is making its mark on New Hampshire’s advertising scene. Trellis recently converted a single-sided vinyl billboard to a double-sided digital billboard from Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). Located on Route 3, the Daniel Webster Highway, in Belmont, NH, these new boards are positioned on one of the state’s most heavily traveled, non-divided commercial highways, a half-mile south of the Belmont Mall and just five miles north of the Tanger Outlet Center at Exit 20 off Interstate 93. The two billboards are the first to be installed in the state by any billboard operator and have become the new “southern gateway” marker to New Hampshire’s Lakes Region.
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Tags: led billboard
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November 21st, 2009
In Central Alabama
DANVILLE, Ill. and Millbrook, Ala. – (July 8, 2009) – Vintage Media, an outdoor advertising company in central Alabama, has installed two digital billboards manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The billboards are located in the cities of Millbrook and Wetumpka.
Vintage Media installed a 19mm 10′ x 30′ digital billboard on the corner of Highway 14 Read the rest of this entry »
Tags: led billboard
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November 21st, 2009
Outside St. Louis, Mo.
DANVILLE, Ill. and ST. LOUIS, Mo. – (August 18, 2009) – Porlier Outdoor Advertising Co., located in the western suburbs of St. Louis, Mo., has installed two digital billboards manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 14′x48′ billboards are located in heavily traveled, highly visible locations in St. Charles County, a bedroom community of St. Louis. The first is at the junction of I-70 and Highway 94, which is seen by approximately 120,000 cars per day. The other billboard, seen by about 55,000 cars per day, is located along Highway 370, just west of Highway 94.
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Tags: led billboard
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November 21st, 2009
Cites flexibility of digital billboard as a plus in the distressed economy
DANVILLE, Ill. and HOBBS, NM – (September 29, 2009) – Bender Billboard, located in Hobbs, NM, has installed its first digital billboard, manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 10’x30’ billboard is located at one of Hobbs’ heaviest traveled intersections, with approximately 110,000 cars passing by it each day. This marks the first billboard installation in New Mexico for Watchfire and the first ever digital billboard in Lea County.
Owner and President of Bender Billboard, Bobby Pennell, was well aware of digital billboards Read the rest of this entry »
Tags: led billboard
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November 21st, 2009
Chris Cowlbeck, the general manager of LOOK Billboards started in the real estate business before getting involved with the Outdoor Advertising Industry. His first experience with outdoor advertising was in the promotion of his own businesses as he felt like it was the most cost effective way to advertise. He and his partner invested in a network of billboards in Southern Oklahoma in the 1990’s and they have been expanding ever since. LOOK Billboards currently has 130 vinyl billboard faces in the region.
With addition of the three Watchfire Digital Signs Read the rest of this entry »
Tags: Watchfire Digital Billboards
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November 21st, 2009
After lengthy research, Roland identified Watchfire’s billboard as the best
DANVILLE, Ill. and COOKEVILLE, Tenn. – (October 27, 2009) – Roland nd Advertising, located in Cookeville, Tenn., has installed its first digital billboard, manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 10′6″ x 30′ billboard is located on I-40 in Cookeville, which is the mid-way point between two of Tennessee’s largest cities, Nashville and Knoxville. Approximately 25,000 cars pass by the billboard each day.
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Tags: led billboard
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November 21st, 2009
If you’ve ever wanted to learn how to make big money in the billboard industry, your next opportunity is on April 2nd – April 3rd, 2010. That’s the next date of the Billboard Boot Camp, put together by Outdoorbillboard.com, the nation’s #1 website for the billboard industry.
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Tags: Outdoorbillboard.com
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November 21st, 2009
3rd Generation Brings Groundbreaking Improvements Across the Entire Product Line;
New E-16mm Product Announced
INDIANAPOLIS – (November 3, 2009) – Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever.
Across the product line, Watchfire has introduced key new features of the 3rd Generation billboards that make the best even better. They include:
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Tags: Watchfire Digital Outdoor
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