The current public service message campaign from the OAAA is themed “Recession 101″ and urges readers to not panic about the recession – that it is temporary. So why are so many outdoor companies running around like a chicken with its head cut off?
I’ve been reading about outdoor companies tearing signs down. One, in particular, has removed over 1,000 of them so far. Other companies are sending out letter requesting their landowners reduce their ground rent – even though their signs have been completely unaffected and remain 100% occupied.
So I guess the question is: is nobody reading those OAAA messages they’ve been installing.
The outdoor business has enjoyed a decade of increasing rents and high occupancy. We’ve had a recession for about 2 years. Is it really the end of the world?
I lived through the 1980s recession, and I can promise you one thing – you’re going to regret those units that you remove today due to the current recession. One day, the market’s going to come back, and you’ll wish you’d never even thought about taking them down.
So put down the torch and have a bit more patience.
Tags: billboard recession
