When you come to two paths in the road, it is important to take the right one. But sometimes you screw up and take the wrong one. The following are some of the true strategic blunders I have made in building and buying billboards. These are all lessons learned that you never want to imitate.
Posts Tagged ‘billboard ad design’
Stupid Billboard Strategies
Friday, November 20th, 2009Tags: billboard ad design
Posted in Billboard Strategies, billboard business | No Comments »
Colt .45 Billboards Have Detroit In Uproar
Friday, November 20th, 2009Colt .45 Malt Liquor billboards, showing a cartoon character of Billy Dee Williams, with the slogan “works every time” have been getting more than their fair share of attention from the Detroit City Council. The Council is very unhappy about the new campaign. “This is killing our community” said Council member JoAnn Watson. The billboards are “an issue of racism and perversity” she said.
The Council is looking at options to control the content on billboards in Detroit, so that this might not happen again. Billy Dee Williams has been a spokesman for Colt .45 for over twenty years, and the slogan “it works every time” has been around that long, as well. Similar billboards have appeared in Detroit in the past, only not in a cartoon format. A spokesman for Miller Brewing, which makes Colt .45, as well as for CBS Outdoor, which operates many of the billboards in Detroit, declined to comment.
Tags: billboard ad design
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Old Tricks To Make New Ads More Successful
Friday, November 20th, 2009There is a saying “everything old is new again”. That’s true, but unfortunately, a lot of people have forgotten all the old tricks used in bygone eras to make billboard ads more appealing. Many of these products are still around today – except that very few people use them. So here’s your chance to stand out from the pack, and enjoy a little nostalgia at the same time.
Tags: billboard ad design
Posted in billboard business | No Comments »