Lamar Advertising Company’s quarterly loss widened and revenue fell short of estimates, according to quarterly financials that were just released by the company. Shares of the 108 year old company fell as much as 9% after the announcement, but then regained some of that territory later in the day. (more…)
Posts Tagged ‘billboard advertising’
Lamar Loss Widens In 4th Quarter
Friday, March 5th, 2010Federal Appeals Court Rules Against Outdoor Companies in New York
Friday, February 26th, 2010A federal appeals court has ruled that New York City did not violate the First Amendment by regulating the number of billboards allowed on the roadways. (more…)
Billboard Bill Clears Kentucky Senate
Friday, February 19th, 2010The Kentucky Senate has passed a bill, without a dissenting vote, that would allow billboard companies to clear vegetation on the right-of-way that blocks visibility of their signs. (more…)
HOW TO BUILD YOUR RETIREMENT WITH A PILE OF WOOD – IN THE OUTDOOR BILLBOARD BUSINESS.
Thursday, February 11th, 2010What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.
So how does it work? Here’s the basic steps to building a wooden billboard. (more…)
How The Small Guy Can Sell Effectively To Big Advertising Agencies
Saturday, November 21st, 2009There is no way that someone who owns a few billboards can capture the attention of a big New York ad agency in the same way that a CBS or Clear Channel can. So let’s just accept that you are never going to be selling your ad space with three martini lunches at J. Walter Thompson’s office. However, that does not mean that you are going to have to give up on selling to big agencies. You’re just going to have to approach them in a different way.
Be a Specialist, Not a Generalist