What is bigger than a bread box, made out of wood, and creates cash flow? The answer is a wooden outdoor billboard sign. No other pile of wood can create up to a 100% return on investment annually.
So how does it work? Here’s the basic steps to building a wooden billboard. (more…)
Written and Presented By Master Outdoor Advertising Salesman and Sales Instructor – Thomas ( The Hitman ) Pilotti
In my 20 years of advertising sales and consulting, it becomes very clear as to why clients do not buy from sales people. In order to get to the root of the “solution” you must first and foremost place yourself in the prospect’s shoes.
Why sales people and their presentations fall short of the order.
I used to drive by a car lot that sold old convertible Mercedes. It was just a shack with about 10 cars in a tiny yard. But the place seemed to turn those cars over every week. There were always some new ones every time you drove by. So my curiosity made me stop one day to see what the prices were, and what these old cars were like. The salesman/owner was about 70 years old. He immediately gave me a key to the car and told me to drive it once around the block. I came back, and he gave me the line which has defined my sales pitch ever since: “What have I got to do to get you to buy this car today”. It doesn’t sound like much, but it is one of the great sales questions of all time. Here’s why I consider it genius:
It Assumes That You Definitely Want The Product