There are few nastier jobs than setting the time clock on your billboard. Due to the ever-changing hour of darkness, and daylight savings time, it is necessary to set your time clocks at least every 60 to 90 days, in order to make sure that the lights turn on and off at the appropriate time. With a penalty of 25% of the monthly revenue in most ad leases, it is poor judgement not to stay on top of your advertiser’s illumination. And even though it is an unpleasant job, it is a great way to stay on top of your outdoor operation.
Billboard Weekly
Weekly news on the billboard industry.
