Lamar Advertising Company’s quarterly loss widened and revenue fell short of estimates, according to quarterly financials that were just released by the company. Shares of the 108 year old company fell as much as 9% after the announcement, but then regained some of that territory later in the day. (more…)
Posts Tagged ‘led billboard’
Lamar Loss Widens In 4th Quarter
Friday, March 5th, 2010Trellis Realty Management Chooses Watchfire for First Digital Billboard in N.H.
Saturday, November 21st, 2009DANVILLE, Ill. and WOLFEBORO, NH – (June 15, 2009) – Although a relative newcomer to the outdoor advertising business, Wolfeboro, NH-based Trellis Realty Management is making its mark on New Hampshire’s advertising scene. Trellis recently converted a single-sided vinyl billboard to a double-sided digital billboard from Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). Located on Route 3, the Daniel Webster Highway, in Belmont, NH, these new boards are positioned on one of the state’s most heavily traveled, non-divided commercial highways, a half-mile south of the Belmont Mall and just five miles north of the Tanger Outlet Center at Exit 20 off Interstate 93. The two billboards are the first to be installed in the state by any billboard operator and have become the new “southern gateway” marker to New Hampshire’s Lakes Region.
Vintage Media Installs Two Watchfire Digital Billboards
Saturday, November 21st, 2009In Central Alabama
DANVILLE, Ill. and Millbrook, Ala. – (July 8, 2009) – Vintage Media, an outdoor advertising company in central Alabama, has installed two digital billboards manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The billboards are located in the cities of Millbrook and Wetumpka.
Vintage Media installed a 19mm 10′ x 30′ digital billboard on the corner of Highway 14 (more…)
Porlier Outdoor Selects Watchfire to Install Its First Two Digital Billboards
Saturday, November 21st, 2009Outside St. Louis, Mo.
DANVILLE, Ill. and ST. LOUIS, Mo. – (August 18, 2009) – Porlier Outdoor Advertising Co., located in the western suburbs of St. Louis, Mo., has installed two digital billboards manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 14′x48′ billboards are located in heavily traveled, highly visible locations in St. Charles County, a bedroom community of St. Louis. The first is at the junction of I-70 and Highway 94, which is seen by approximately 120,000 cars per day. The other billboard, seen by about 55,000 cars per day, is located along Highway 370, just west of Highway 94.
Bender Billboard has selected Watchfire Digital Outdoor for the first ever digital billboard in Lea County.
Saturday, November 21st, 2009Cites flexibility of digital billboard as a plus in the distressed economy
DANVILLE, Ill. and HOBBS, NM – (September 29, 2009) – Bender Billboard, located in Hobbs, NM, has installed its first digital billboard, manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 10’x30’ billboard is located at one of Hobbs’ heaviest traveled intersections, with approximately 110,000 cars passing by it each day. This marks the first billboard installation in New Mexico for Watchfire and the first ever digital billboard in Lea County.
Owner and President of Bender Billboard, Bobby Pennell, was well aware of digital billboards (more…)
Watchfire Installs Roland Advertising’s First Digital Billboard
Saturday, November 21st, 2009After lengthy research, Roland identified Watchfire’s billboard as the best
DANVILLE, Ill. and COOKEVILLE, Tenn. – (October 27, 2009) – Roland nd Advertising, located in Cookeville, Tenn., has installed its first digital billboard, manufactured by Watchfire Digital Outdoor ( http://www.watchfiredigitaloutdoor.com). The 19mm 10′6″ x 30′ billboard is located on I-40 in Cookeville, which is the mid-way point between two of Tennessee’s largest cities, Nashville and Knoxville. Approximately 25,000 cars pass by the billboard each day.
July 30th, 2009
Saturday, November 21st, 2009Why Are Cities So Worked Up Over Led?
Sure, LED is a radical departure from what everyone is used to on billboards. But why are so many cities so scared of its effects?
It’s not as if digital signs are new. Time and temperature signs have been around for at least 30 years. And I can think of LED signs in sports stadiums for at least 20 years. (more…)
September 24, 2009
Saturday, November 21st, 2009The Future Of LED There are two main trends in LED right now. The first is the substantial drop in the price of the product. A 14′ x 48′ LED display was a $400,000 item a couple years ago. Now it’s about $200,000. (more…)
Pala Casino New Led Billboard Gets Its Lights Knocked Out.
Saturday, November 21st, 2009The Pala Indian Casino, owned by the Pala Indians in north San Diego, California county, erected a 14′ x 48′ LED billboard on Interstate 15 at Highway 76 a few weeks ago. And the reception did not go well.
New Led Product Is Unveiled In Times Square
Friday, November 20th, 2009A new LED product has been unveiled in Times Square. It’s called MediaMesh, and it allows you to turn what appears to be a blank wall into a LED billboard at the flick of a switch. What makes this product unique is that, from the building tenant perspective, it looks like there’s nothing there. So you can have a wallscape on one side of a hotel wall filled with windows, for example, and the guests in the hotel do not even realize that there is a wallscape hung across their windows. When turned off, or from the inside of a window, it looks like clear pigeon netting.